Download Ebook Innovation Games: Creating Breakthrough Products Through Collaborative Play
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Innovation Games: Creating Breakthrough Products Through Collaborative Play
Download Ebook Innovation Games: Creating Breakthrough Products Through Collaborative Play
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From the Back Cover
Innovation Through Understandingsm The toughest part of innovation? "Accurately predicting what customers want, need, and will pay for." Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: "Innovation Games." Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' "true, hidden" needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and "deliver the right solutions, right from the start." Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features "Innovation Games" will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
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About the Author
Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife’s cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife’s cooking).
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Product details
Paperback: 192 pages
Publisher: Addison-Wesley Professional; 1 edition (September 7, 2006)
Language: English
ISBN-10: 0321437292
ISBN-13: 978-0321437297
Product Dimensions:
8 x 0.7 x 8.9 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
28 customer reviews
Amazon Best Sellers Rank:
#408,437 in Books (See Top 100 in Books)
I like this book because it's full of practical tools on discovering your customer's needs, wants, and likes. As an agile innovation consultant, I have used several techniques from this book to help customers describe their most important features (product box) and then prioritize them (buy a feature). The author emphasizes the need for thorough preparation and documentation while making the business process seem fun like a game.I highly recommend this book to anyone who is trying to draw out customer requirements. There are even some techniques for discovering the killer features that will set your product apart from your competitors' (Give them a hot tub). I plan on using these techniques in upcoming customer engagements especially for helping them with strategic direction and product requirements gathering.It's a must for any innovation professional.Armond Mehrabianamehrabian@portofinosolutions.comTwitter: @armond_m
Every product manager should own this book. I have used the games many times with different companies and product lines with both customers and sales teams. Your success with the games is directly tied to your preparation. The games are fun for those participating and can provide a wealth of information for the product manager.
Everybody wants to better their businesses and make serious efforts to do so, but maybe we could be more effective is the efforts were less serious and more fun. Business communication is always challenging within the organization, with customers, providers, contractors, etc.. This is in part because they are not face-to-face and because most times one or more people who could add significant value take a passive role, in part because most times there is someone who enjoys dominating the meeting. End result is incomplete and biased information and decisions.One main reason why games work is because (a) they are fun, and (b) they make everybody to actively participate. Hohmann's book is a great starting point. The games cover diverse needs and conducted properly add significant value (and save costs) to teams, projects, and entire enterprises.Don't get serious... instead, start using this book!
Book was recommended by another leader at my company who took the course. However, when I received my copy it was missing all the cards and pages that are in the original. This should be noted in the description as it is NOT the complete book and the price should reflect that fact.
I liked this book as it was easy to read and digest the ideas and information within. Many creative ideas in regards to facilitating workshops intended to elicit more detailed feedback in regards to product/service improvements.
Cards/pages are missing from the back of the book. It was not mentioned in the item description.
I use the techniques in this book all the time with great results! Highly recommended for anyone who works on a team that does brainstorming.
I first heard of this book while reading about coding debt, so I looked up the book and sounded just what I was looking for, and I was not disappointed. This book shows creative ways to work with clients to find out what they like, don't like and want in new or updated products. This book was so helpful I recommended it to my company and it is now a mandatory read for all mangers in my section.
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